App monetization is never easy. Even established publishers have to deal with constantly developing preferences and an ever changing monetization landscape, including the introduction of the General Data Protection Regulation (GDPR) and Apple’s crackdown on offerwall monetization. These recent events have caused developers to lose thousands of dollars in revenue. This doesn’t mean, however, that all hope is lost. There are still ways for developers and publishers to improve their income by using offerwalls as part of their app monetization.
What makes offerwall monetization an ideal strategy? Engagement.
Established publishers understand that keeping customers engaged is critical to amplifying app revenue. Offerwalls support both engagement and monetization at the same time making it an ideal ad format. Suppose players are about to go up a level but struggle because they are low in in-app currency, how do you keep them engaged in the game? About 45% of mobile game users quit when they no longer have a virtual currency they can use. Additionally, about 30% choose to play but without spending money on any in-app offerings. An offerwall resolves this issue. As soon as players finish the task, they get the rewards. It’s a win-win situation for both parties.
Cultivating this gaming experience, however, relies heavily on how efficiently these offerwalls are implemented.
Tips for Offerwall Monetization
To reap the benefits of offerwall monetization, implement these tips and tricks:
Follow your branding
The first trick of the trade is to make sure your offerwall is recognizable as part of your brand. It must mirror the app’s overall look and feel to make it part of the app experience. Otherwise, it will feel like an advertisement, which may not sit well with some users.
Time the offers
It is critical to time the delivery of the offerwall. The most engagement happens when you place the offer when they need it the most—like when they are running out of currency, yet still need to complete a critical mission.
Group your users
No two users are alike. They will have different needs that require varying offerwalls. Leverage user profile data to identify which offer is most relevant to their preference. Based on what you can analyze from their profiles, customize the messaging and tailorfit the offering to get more valuable results.
Create a sense of urgency
To gain better engagement from your users, create a sense of urgency. Go for limited-time offerings that will provide users more coins for less cash spending on their end. This way, they will remain engaged in the game, allowing you to implement more monetization strategies.
Develop fresh content
It’s tempting to stick to strategies that work. Why fix something that isn’t broken, right? Novelty, however, is important to create an excellent user experience. Keeping your offerings fresh can help boost engagement further by increasing anticipation. It also helps reduce game fatigue. Offering monthly specials can help. Time the offerings when you have peak usage to attract users. Strategize it along with your time-limited offerings.
These offerwall monetization strategies can bring an optimal outcome when you have a reliable partner that can support various types of campaigns, particularly on iOS. AlgoriX has been working with developers to streamline their app monetization strategies. Connect with our experts and monetize your app now.
