AlgoriX is excited to announce the release of our new SDK, which includes updates to tackle monetization challenges in 2023. As a mobile app developer, it’s no secret that in-app advertising is a crucial component of your app’s monetization strategy. However, with ever-changing regulations and increasing competition, it can be a challenge to ensure that your in-app ads are performing at their best. That’s why we’ve made timely adjustments to our SDK to help you improve in-app ad monetization in several key ways.
What’s New
AlgoriX’s new Android and iOS SDK include the following improvements:
1. Improved handling of GDPR signals
With the General Data Protection Regulation (GDPR) in place, it’s critical to ensure your app complies with these regulations. That’s why we’ve designed our new SDK update to make it easier to seamlessly connect with your Consent Management Platform, while still monetizing your app effectively. If you’ve implemented a CMP (Consent Management Platform) in your app that complies with IAB TCF v2.0 (Transparency & Consent Framework) for your user consent flow, AlgoriX’s SDK reads the TCF v2.0 consent strings from NSUserDefaults or SharedPreferences automatically. You don’t have to do any additional configuration to pass the signals. Not only that, AlgoriX’s SDK also allows you to set the GDPR signals programmatically. This way, you save time and can focus more on other important aspects of your business.
Take note, though, that when you use AlgoriX’s SDK, you’re still responsible for maintaining compliance with applicable privacy regulations, correctly collecting and passing user consent signals to AlgoriX, whether you are using your own or third-party consent mechanism.
Refer to our updated documentation for more details.
2. Upgraded adapter to better support primary ad networks
We’ve enhanced and expanded our support for the industry’s top mediation platforms. With AlgoriX’s SDK, you can integrate with various mediation partners, including AppLovin MAX, Unity LevelPlay, Google Admob, and more. The new AlgoriX SDK also comes with improved creative rendering and data tracking with the industry’s top mediation platforms to ensure the best user experience for your app without any performance data discrepancy.
3. Support for new iOS features
For AlgoriX’s iOS SDK in particular, we’ve made improvements to support new features for iOS14 and above. This includes better attribution and greater transparency through the StoreKit Ad Network (SK Ad Network) and AppTracking Transparency (ATT) framework for your iOS inventory.
How This Update Can Take Your Earnings to New Heights
Ultimately, the goal of this new update is to improve revenues from in-app and CTV monetization for publishers using AlgoriX Exchange. Here’s how you can benefit from this new SDK:
- By making it easy to pass the GDPR related signals, publishers can confidently expand monetization efforts to Europe and tap more premium European demand. For publishers based in the EU, our improved monetization capabilities will be a welcome addition. We’ve made significant product enhancements to ensure that you’re maximizing your earnings potential and keeping up with the latest trends in the industry.
- Our enhanced support for top mediation platforms ensures you’ll have more accurate data to work with and smoother loading of ads. Through this, you get improved attribution and ad delivery, thus receiving greater reward for your traffic.
- By adopting Apple’s new privacy frameworks and ensuring you’re up-to-date with the latest iOS requirements, our SDK allows you to expand your monetization opportunities and earn from iOS-specific ad campaigns.
Unlock New Opportunities – Start Using Our SDK!
Overall, our latest SDK update is a significant step forward in improving in-app ad monetization to address 2023’s challenges. With better handling of GDPR signals, enhanced support for top mediation platforms, and iOS-related updates, we’re confident our new SDK will help you maximize your app’s earning potential.
So why wait? Start reaping the benefits by getting in touch with your dedicated AlgoriX account manager. Otherwise, you can contact our team and we’ll guide you through a smooth integration process.
