Join AlgoriX at DMEXCO 2023

AlgoriX at DMEXCO 2023: Shaping the Future of Ad Tech Together

Get Ready for a Power-Packed Experience with AlgoriX at DMEXCO 2023!

Join us as we dive into the future of ad tech at DMEXCO 2023 – Europe’s leading event for digital marketing and tech innovation. Together, let’s explore the dynamic landscape of advertising technology in a post-COVID, privacy-first world.


Connect, Collaborate, and Create Value

We’re thrilled to meet fellow ad tech enthusiasts and showcase our world-class monetization and advertising solutions. Our goal? To create powerful synergies that drive growth, expand reach and maximize ROI. So, whether you’re a publisher, an advertiser or simply curious, we’re all ears and eager to engage.

We’re stationed at Hall 7, Stand E-027 from September 20th to 21st. Drop by for a chat and a drink – our treat! We’re serving coffee, juice, beer, and light snacks at our booth. 

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AdTech on Tap

Let’s celebrate the future of Ad Tech together and toast to our collective success this year! We invite you to join us  for HAPPY HOUR on September 21 at 4:30 to 5:30 PM. We’ll be serving complimentary, finely-crafted beer and some light refreshments.  But remember, this is an exclusive experience, with spots filling up fast. Register now to secure your spot!

Register Now

Schedule Your Personalized Meeting Today

For a more personalized interaction, we’re open for pre-scheduled meetings from September 19th to 22nd. Book your slot and make DMEXCO 2023 an unforgettable experience with AlgoriX. Let’s shape the future of ad tech together!

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Pranav Kataria

Senior Director, Programmatic Strategy

As the Senior Director of Programmatic Strategy, Pranav brings over 8 years of experience in the adtech industry working with Publishers, DSPs, Agencies, and Advertisers from global regions to improve their monetization, performance, and strategies. With great understanding of the mobile market, his expertise lies in analytics, account management, strategy, and ad sales. With this refined skill set, he brings customer-centric mindfulness that enables growth and innovation.

Before joining AlgoriX, his keen business perspective and skills have earned him opportunities to work across different organizations and verticals in the advertising ecosystem; be it improving the processes, sales enablement, and managing client relationships.

Ray Xia

VP, AlgoriX Partner Studio

Ray Xia was a mainstay at Tencent Games, having worked at the company for 13 years. There, he took on various roles including backend developer, application development manager, and game producer. During this time, he actively participated in the development and operation of popular titles such as QQ Pet, QQ Pet Fight, and games involving the Naruto franchise. To date, these games have over 10 million daily active users. Through this rich well of experience he has accumulated covering all aspects of game development and operation, he aims to spearhead more creative endeavors via AlgoriX Studios.

Naomi Li

VP, Research and Development

Naomi Li has a decade’s worth of experience in research and development for the adtech industry. At present, she is responsible for the overall direction of AlgoriX’s R&D efforts, which include product planning, technical architecture design, and talent training.

Frederic Liow

Chief Revenue & Operations Officer

A veteran in the digital advertising industry, he began his career during the early days of the dotcom era. To date, his passion for the digital industry is still as strong as ever (and getting even stronger). Spanning twenty years of his digital career, he has worked for leading companies like Nielsen, MRM McCann, Omnicom Media Group, Millward Brown and Smaato. Currently, Frederic is the revenue officer for AlgoriX spearheading global revenue growth, business expansion and strategic partnerships. He has set up and built AlgoriX’s global mobile ad exchange, hiring talents, establishing best practices, and injecting global industry standards into the company. Prior to his current role, he was the Head of Demand for Smaato, overseeing the demand business and operations in APAC. Frederic is currently based in our Singapore HQ.

Xinxiao Guo

Chief Operation Officer

Equipped with a decade’s worth of experience in global product operation as well as a deep understanding of emerging markets, Xinxiao brings her expertise in mobile traffic monetization and programmatic advertising to the table. Before her role at AlgoriX, she was a core member of iQIYI’s research and development unit. After that, she moved to Baidu as Head of Programmatic Advertising.

At present, she is AlgoriX’s co-founder and Chief Operation Officer. Together with the team, she aims to help game developers effectively reach global audiences and implement better monetization strategies.

Ruiz Xie

Chief Executive Officer

With nearly 20 years of business experience, Ruiz Xie founded AlgoriX with the vision of creating a global advertising platform and entertainment ecosystem. Through AlgoriX’s services, he aims to create a more inclusive tech ecosystem by providing customized solutions that meet the needs of businesses at every stage. At the same time, through AlgoriX Studios and its third-party partner studios, the company is currently bringing to life a greater goal of providing a comprehensive entertainment platform for people worldwide, which covers games, IP, comics, movies, and more. At present, he leads nearly a hundred employees with concrete plans to expand the company by establishing more offices worldwide.