ChinaJoy, the largest gaming convention in China, has made a triumphant return after a three-year break, attracting game enthusiasts from all corners of the globe. Not to miss any of the action, the AlgoriX team also took part in the week-long series of events, where our monetization experts shared valuable insights into revenue growth strategies, monetization trends, and cutting-edge advertising technologies.
In case you missed it, check out all the highlights below:
WN Connect Shanghai: Supercharging Revenues in 2023
AlgoriX’s SVP for Revenue Growth and Strategy, Frederic Liow, alongside industry leaders Eran Navon from GeoEdge, Lotus Xue from CamScanner, and Ling Wang from GameGoing, participated in a panel discussion centered around supercharging revenues in 2023. The experts offered their unique perspectives on the latest challenges, strategies, and technologies driving in-app revenue growth, providing attendees with valuable insights to navigate the evolving landscape of the gaming industry.
KCHUHAI Global Game Cooperation Conference (GGCC): Post-COVID Monetization Trends and Challenges
AlgoriX’s SVP for Revenue Growth and Strategy, Frederic Liow, and Morden Chen, Director of New Business at Moloco, took part in an engaging session where they discussed the monetization trends and challenges faced by the industry in the post-COVID era. Their insightful dialogue shed light on effective strategies and innovative approaches that game developers can adopt to maximize monetization opportunities in the ever-changing adtech landscape.
Beluga Global Media & Entertainment Summit (July 29): Exploring New Advertising Technologies for Game Developers
During this summit, AlgoriX’s Director for Advertising Product, Austin Bai, took center stage to discuss the immense potential of new advertising technologies, such as Prebid, and how these can benefit game developers in the long run. Austin delved into the intricacies of Prebid technology, highlighting its ability to optimize advertising revenue, deliver a seamless user experience, and at the same time, provide industry players with a fair and transparent marketplace.
Learn more about AlgoriX’s partnership with Prebid.org HERE.
AlgoriX’s active participation in China Joy 2023 exemplifies the company’s commitment to staying at the forefront of industry trends and innovations. Through these meaningful engagements, we hope to stay up to date on current industry challenges, share our expertise, and hopefully foster more collaborations to propel the gaming and ad tech industry towards a fairer, transparent, and more prosperous future.
The fun’s not over yet! Let’s talk?
Even though the festivities at ChinaJoy 2023 have ended, there’s no reason to end the fun. Let’s keep discussions rolling. Contact our team to discuss future collaborations or get answers to all your burning questions!
