As a long-standing member of IAB Tech Lab, AlgoriX is delighted to announce we have signed the Interactive Advertising Bureau’s (IAB) Multi-State Privacy Agreement (MSPA). This framework aims to aid ad tech industry players meet compliance requirements for privacy regulations in participating states in the United States. By becoming an MSPA signatory, AlgoriX agrees to abide by a set of privacy-protective terms to safely facilitate the sharing of personal information between participating states for law enforcement purposes. In addition, this will provide us with a legal basis to transact with other companies who have signed the agreement, thus expanding advertising and monetization opportunities in the US.
Why This Matters to You
With the implementation of the California Consumer Privacy Act (CCPA) and other privacy laws from different states, navigating varying privacy regulations in the United States has become increasingly complex. That’s why the MSPA is crucial for companies in the ad tech space who regularly deal with user data.
Streamlined Compliance for Better Results
With the MSPA in place, AlgoriX will have a framework to fall back on as new regulations emerge in the US. This will allow us and our partners to smoothly and safely scale our operations in the region. For advertisers, this means maximizing campaign results. Meanwhile, publishers will have greater potential to increase revenues.
Putting Privacy & Safety First
In an era where user privacy and data security become an increasing concern, it’s important for us to make these a priority. By signing the MSPA, AlgoriX will have a clear set of rules and guidelines for data collection and usage. This gives users more control over data. Simultaneously, this helps us and hopefully our partners avoid legal issues and potential fines.
Enhanced Consumer Trust
As an MSPA signatory, AlgoriX must adopt IAB’s framework and follow best practices to keep up with varying requirements and stay compliant. By working with us, you contribute to building consumer trust and confidence in the industry as we abide by a clear and consistent set of privacy standards agreed upon by the industry at large.
Reaffirming Our Commitment
Since the company’s inception, AlgoriX has dedicated immense effort towards building a safe and transparent marketplace. Protecting our customer’s data by handling it securely is part of this. Earlier this year, AlgoriX also joined IAB Europe’s Transparency and Consent Framework to comply with the European Union’s General Data Protection Regulation (GDPR) and ePrivacy Directive.
“Joining the MSPA is a critical step in our commitment to data privacy. We are excited to be a part of this initiative by the Interactive Advertising Bureau and look forward to working with other companies who share our commitment. This move will enable us to grow our business, increase revenue for publishers, and provide better service to our customers,” comments Frederic Liow, AlgoriX SVP for Revenue Growth & Strategy.
