AlgoriX’s SaaS Solution Highly Commended by Industry Expert Panel at The Wires Awards 2023

On November 9, 2023, ExchangeWire, a premier business publication on media, marketing, and commerce, hosted its seventh annual The Wires Awards 2023 at One Marylebone in London. This prestigious event, attended by more than 300 of the brightest minds in ad tech, seeks to honor those blazing trails and shaping the future of advertising with their exceptional achievements.

At the ceremony, AlgoriX’s new SaaS solution received high commendation for the Best Product/Service: Sell-Side category from industry experts who made up the judging panel. This additional recognition is bestowed by the judges on nominees that demonstrated outstanding performance and distinguished themselves alongside the event’s winners. AlgoriX had previously won the Best Client Services Team award last year, marking this as the second year in a row that the company has been recognized for its topnotch services and solutions.

AlgoriX’s Prebid SaaS Solution

AlgoriX’s Prebid SaaS Solution harnesses the power of Prebid’s header bidding technology, allowing publishers to transcend the traditional waterfall method and reach hundreds of demand partners worldwide simultaneously. A key advantage of the service is its highly customizable to fit each clients’ unique needs. Some of its core benefits include the following:

• Reduces Strain on Resources: Our Prebid SaaS solution allows partners to easily implement their own header bidding solutions with minimal coding, while our acclaimed client services team offers guidance on integration, monetization strategies, and industry trends.

•  Maximizes Earnings: AlgoriX offers publishers a platform to gain access to over 100 demand sources and a diversified advertiser portfolio, through an Open Measurement-Certified SDK and AI-powered bidding optimization, enhancing inventory competition. The solution also supports various ad formats and targeting parameters for improved fill rates and monetization efficiency. Additionally, its SKAN 4.0 support ensures access to premium iOS advertisers, offering more granular campaign measurement, optimization, and ensuring publishers are adequately compensated.

• Ensures Quality User Experiences: AlgoriX’s Prebid SaaS solution enhances in-app ad experiences and user retention by using a cloud-based cache that unpacks ad payloads at render time, reducing device strain and saving bandwidth through server-side ad selection. It also allows publishers to control settings like playback and UI components, optimizing ad rendering for video interstitial ads and ensuring a smoother user interaction.