Author: Team AlgoriX

How Mobile Advertising Will Evolve in 2025

Mobile advertising is entering a critical phase in 2025, marked by stricter enforcement of privacy regulations, growing consumer expectations, and the need for measurable outcomes. As regulatory bodies take action against companies violating data laws, the industry faces mounting pressure to prioritize compliance. At the same time, advancements in AI and targeting technologies are opening […]

Holiday Season 2024: A Programmatic Playbook for Advertisers

As Christmas and New Year approach, the 2024 holiday season shows clear shifts in consumer behavior. Holiday e-commerce continues to rise, with shoppers spending more time on mobile and responding well to personalized ads. At the same time, concerns about inflation and the economy mean shoppers are looking for real value and good deals. During […]

BRAVE Sees 4x Revenue Increase with AlgoriX’s Automated Traffic Curation and PMP Deals

Overview Founded in 2017, BRAVE is a leading omnichannel Supply-Side Platform (SSP) which leverages predictive AI to optimize real-time media delivery across all environments & channels. Their platform empowers marketers to launch comprehensive branding campaigns, prioritizing programmatic solutions that ensure brand safety, precise targeting, and effective audience engagement. In a strategic move to expand their […]

Unlock Holiday Revenue Potential: Monetization Tips for Publishers

The holiday season isn’t just for celebration—it’s a prime opportunity for publishers to maximize revenue. Events like Black Friday, Cyber Monday, Christmas, and New Year’s trigger significant increases in consumer spending and online activity. Shoppers are eager for deals and festive content, making this period ideal for effective monetization strategies. However, capitalizing on the holiday […]

Balancing Privacy and Precision: The Critical Role of Privacy Enhancing Technologies

User privacy has become a paramount concern, with high-profile data breaches eroding trust and leading to demands for greater transparency over personal data use. Governments have enacted stringent regulations like the GDPR and CCPA to protect user data and penalize non-compliant organizations. This focus on privacy has spurred the adoption of Privacy Enhancing Technologies (PETs). […]

Google’s Decision to Keep Third-Party Cookies: Opportunities and Challenges

Google’s decision to abandon its plan to phase out third-party cookies in July has sent shockwaves through the adtech industry. For years, Google had been working towards eliminating these online identifiers, which are crucial for tracking users and targeting them with personalized ads. This decision has significant implications for publishers, advertisers, and the entire digital […]

Game Changers: Key Takeaways from AlgoriX’s First Vietnam Game Dev Meetup

Last October 11th, AlgoriX, in partnership with Omega Martech, GameGeek Vietnam, and Airbridge, hosted the Surviving & Thriving: Strategies for Game Companies to Go Global conference at Movenpick Living West Hanoi. The event focused on the challenges local game developers face when going global and discussed strategies for audience growth and app monetization. As a […]

Crafting Immersive Audio Ads: Best Practices

Audio advertising has emerged as a powerful tool in the digital advertising arsenal, offering a unique way to engage users through sound. Understanding the user experience is crucial for creating seamless audio ad experiences. Listeners are often engaged in activities such as driving, working out, or cooking, making the audio medium a distinctive environment for […]

AlgoriX at DMEXCO 2024: Addressing the Future of Digital Advertising

Join AlgoriX at DMEXCO 2024, Europe’s premier digital marketing event! From September 18-19, visit us at Hall 6.1, Stand D-033, where we’ll present our latest solutions to help you maximize monetization revenue and advertising ROI in 2024. Don’t miss the AlgoriX Chat & Chill Cafe—grab a coffee, enjoy light snacks, and engage in insightful conversations […]