Game Changers: Key Takeaways from AlgoriX’s First Vietnam Game Dev Meetup

Last October 11th, AlgoriX, in partnership with Omega Martech, GameGeek Vietnam, and Airbridge, hosted the Surviving & Thriving: Strategies for Game Companies to Go Global conference at Movenpick Living West Hanoi. The event focused on the challenges local game developers face when going global and discussed strategies for audience growth and app monetization. As a […]

Crafting Immersive Audio Ads: Best Practices

Audio advertising has emerged as a powerful tool in the digital advertising arsenal, offering a unique way to engage users through sound. Understanding the user experience is crucial for creating seamless audio ad experiences. Listeners are often engaged in activities such as driving, working out, or cooking, making the audio medium a distinctive environment for […]

AlgoriX at DMEXCO 2024: Addressing the Future of Digital Advertising

Join AlgoriX at DMEXCO 2024, Europe’s premier digital marketing event! From September 18-19, visit us at Hall 6.1, Stand D-033, where we’ll present our latest solutions to help you maximize monetization revenue and advertising ROI in 2024. Don’t miss the AlgoriX Chat & Chill Cafe—grab a coffee, enjoy light snacks, and engage in insightful conversations […]

Building a Sustainable Future: Carbon Management in the Advertising Industry

As the advertising industry progresses, there is increasing recognition of its environmental impact. This has sparked a shift towards adopting more sustainable practices, focusing on lowering carbon emissions while continuing to innovate and expand the industry’s reach. How Carbon Emissions are Measured in AdTech Measuring carbon emissions in AdTech is essential to understanding and managing […]

The Role of Transparency in Supply Path Optimization

Supply Path Optimization (SPO) has become a crucial strategy for advertisers seeking to maximize efficiency and transparency in their ad supply chains. By optimizing the path from advertiser to publisher, SPO helps reduce costs, improve ad quality, and ensure that every dollar spent is effectively utilized. In this blog, we will delve into the role […]

Understanding Device ID Tracking in 2024: Navigating Privacy and Compliance

Device ID tracking has been a cornerstone of mobile advertising, enabling advertisers to monitor user behavior and measure ad performance across apps. However, as privacy concerns and regulatory demands increase, the methods used to track and utilize this data must evolve. Striking a balance between effective advertising and robust privacy protection is crucial. Understanding Device […]