Crafting Immersive Audio Ads: Best Practices
Audio advertising has emerged as a powerful tool in the digital advertising arsenal, offering a unique way to engage users through sound. Understanding the user experience is crucial for creating seamless audio ad experiences. Listeners are often engaged in activities such as driving, working out, or cooking, making the audio medium a distinctive environment for […]
AlgoriX at DMEXCO 2024: Addressing the Future of Digital Advertising
Join AlgoriX at DMEXCO 2024, Europe’s premier digital marketing event! From September 18-19, visit us at Hall 6.1, Stand D-033, where we’ll present our latest solutions to help you maximize monetization revenue and advertising ROI in 2024. Don’t miss the AlgoriX Chat & Chill Cafe—grab a coffee, enjoy light snacks, and engage in insightful conversations […]
AlgoriX Migrates to Google Cloud, Leverages Advanced AI & Machine Learning Tools to Drive Innovation
SINGAPORE, 29 AUGUST 2024: AlgoriX, an independent global media and technology company and leading provider of advertising solutions, announces a strategic migration to Google Cloud, integrating its data computing, machine learning, and AI infrastructure to the platform. In doing so, the company seeks to leverage Google Cloud’s advanced tools and infrastructure to drive innovation and […]
Building a Sustainable Future: Carbon Management in the Advertising Industry
As the advertising industry progresses, there is increasing recognition of its environmental impact. This has sparked a shift towards adopting more sustainable practices, focusing on lowering carbon emissions while continuing to innovate and expand the industry’s reach. How Carbon Emissions are Measured in AdTech Measuring carbon emissions in AdTech is essential to understanding and managing […]
The Role of Transparency in Supply Path Optimization
Supply Path Optimization (SPO) has become a crucial strategy for advertisers seeking to maximize efficiency and transparency in their ad supply chains. By optimizing the path from advertiser to publisher, SPO helps reduce costs, improve ad quality, and ensure that every dollar spent is effectively utilized. In this blog, we will delve into the role […]
Understanding Device ID Tracking in 2024: Navigating Privacy and Compliance
Device ID tracking has been a cornerstone of mobile advertising, enabling advertisers to monitor user behavior and measure ad performance across apps. However, as privacy concerns and regulatory demands increase, the methods used to track and utilize this data must evolve. Striking a balance between effective advertising and robust privacy protection is crucial. Understanding Device […]
ChinaJoy 2024 Takeaways for Publishers: Navigating App Monetization and Privacy Challenges
At ChinaJoy 2024, we were honored to present the AlgoriX Chat & Chill Cafe, where we welcomed friends, clients, and hosted workshops that focused on two critical ad tech issues: strategies for app monetization and navigating privacy challenges. Here are the recaps from the event: Previous Next 2024 Ad Tech Landscape: Trends and Challenges The […]
AlgoriX Reveals In-App Focused Google Privacy Sandbox Efforts, Shares Initial Findings & Challenges
In the wake of the ad tech industry’s pivot towards a privacy-centric approach, AlgoriX has been relentlessly striving to equip partners with solutions that balance user privacy with optimal advertising and monetization results. Hence, when Google initiated the comprehensive rollout of the third-party cookie deprecation earlier this year, AlgoriX promptly enrolled to join the Google […]
Unlock Ad Tech Insights at AlgoriX Chat & Chill Cafe’s Espresso Exchange During ChinaJoy 2024
If you haven’t signed up to drop by the AlgoriX Chat & Chill Cafe at ChinaJoy 2024, here’s another reason for you to do so! Join us at Espresso Exchange, a series of free workshops on the latest adtech challenges and trends led by AlgoriX’s product and monetization experts. Learn about alternative solutions to future-proof […]
AlgoriX Chat & Chill Cafe: Your Coffee’s On Us at ChinaJoy 2024
Planning to attend ChinaJoy 2024? So are we! This year, AlgoriX invites you to our exclusive AlgoriX Chat & Chill Cafe at the Shanghai New International Expo Centre on July 26-27, from 9 AM to 5 PM. Located right next to the B2B hall entrance, our cafe is designed to be a serene spot where […]
