AlgoriX and LiveRamp partner to accelerate addressability for the mobile advertising ecosystem
SINGAPORE – AlgoriX and LiveRamp, the leading data collaboration platform, announced a multifaceted partnership to accelerate the cookieless transition for the digital advertising ecosystem. AlgoriX will enable global customers of its demand-side platform (DSP) and supply-side platform (SSP) to transact on LiveRamp’s RampID, as well as incorporate LiveRamp’s Authenticated Traffic Solution SDK into the AlgoriX SDK to accelerate […]
AlgoriX at DMEXCO 2023: Shaping the Future of Ad Tech Together
Get Ready for a Power-Packed Experience with AlgoriX at DMEXCO 2023! Join us as we dive into the future of ad tech at DMEXCO 2023 – Europe’s leading event for digital marketing and tech innovation. Together, let’s explore the dynamic landscape of advertising technology in a post-COVID, privacy-first world. Connect, Collaborate, and Create Value We’re […]
AlgoriX Ignites China Joy 2023, Unleashing Monetization Expertise in Back-to-Back Events
ChinaJoy, the largest gaming convention in China, has made a triumphant return after a three-year break, attracting game enthusiasts from all corners of the globe. Not to miss any of the action, the AlgoriX team also took part in the week-long series of events, where our monetization experts shared valuable insights into revenue growth strategies, […]
AlgoriX Works with Prebid.org to Accelerate Prebid Adoption in APAC and Launch AlgoriX SDK
SINGAPORE, JULY 13, 2023 – AlgoriX is working with Prebid.org to boost Prebid adoption in the Asia-Pacific region while also launching the AlgoriX SDK based on Prebid’s Mobile solution. As the sole Asian company in Prebid’s global task force, AlgoriX is leveraging its mobile advertising expertise to support Prebid.org in further developing their Prebid solution […]
Going to ChinaJoy 2023? Join AlgoriX’s Monetization Sessions in Shanghai!
Get ready, game industry enthusiasts! Shanghai’s scorching hot summer awaits you at ChinaJoy 2023! After a three-year hiatus, the doors have reopened, inviting gamers from around the world to join in on the excitement. Not to be outdone, we at AlgoriX are also joining in the fun! We’re thrilled to announce a week-long series of […]
The Importance of User Engagement in App Monetization
Mobile advertising is crucial in generating income for developers and publishers, determining the success or failure of apps and games within a highly competitive market. Research reveals that, in addition to in-app purchases and subscriptions, an overwhelming majority of the highest-earning games rely on advertisements as a monetization strategy. To maximize earnings, however, it’s vital […]
Understanding the IAB TCF: A Guide for Publishers, Advertisers, and Ad Tech Companies
As more users realize what’s at stake if their information leaks, there’s a greater push for data privacy and security. For this reason, government regulators have implemented more explicit guidelines and restrictions for data collection, use, and storage. Since its implementation in 2018, many aspects of the GDPR have changed. While it has been implemented […]
AlgoriX Joins IAB’s Multi-State Privacy Agreement to Stay Ahead of US Privacy Regulations
As a long-standing member of IAB Tech Lab, AlgoriX is delighted to announce we have signed the Interactive Advertising Bureau’s (IAB) Multi-State Privacy Agreement (MSPA). This framework aims to aid ad tech industry players meet compliance requirements for privacy regulations in participating states in the United States. By becoming an MSPA signatory, AlgoriX agrees to abide by a […]
Guide to IAB’s Multi-State Privacy Agreement (MSPA): What It Means for Publishers and Advertisers
The current landscape of user privacy is rapidly evolving due to the increasing number of privacy regulations worldwide. Organizations are facing challenges in protecting personal data and meeting regulatory requirements. With more and more users demanding greater privacy and transparency, businesses must adapt and comply.The changing legal landscape of consumer data privacy laws like the […]
Programmatic Connected TV (CTV) Advertising: How it Works and Why it Matters
Programmatic Connected TV (CTV) advertising is revolutionizing the way brands reach their target audiences. By using CTV, advertisers can access a massive range of viewers across different devices and platforms with greater precision and accuracy than ever before. This article will explain how programmatic CTV advertising works, its advantages, and why it matters to businesses […]