AlgoriX’s SDK Update Tackles New Monetization Challenges to Deliver Higher Revenues
AlgoriX is excited to announce the release of our new SDK, which includes updates to tackle monetization challenges in 2023. As a mobile app developer, it’s no secret that in-app advertising is a crucial component of your app’s monetization strategy. However, with ever-changing regulations and increasing competition, it can be a challenge to ensure that your […]
The Benefits of Using Offerwalls for Publishers in 2023
In today’s increasingly crowded and competitive digital advertising space, publishers constantly seek new ways to engage with users and monetize their content. There are tons of ad formats in the market. Yet, one that’s often overlooked and underutilized is offerwalls. Before rewarded video ads, the pioneer of opt-in rewarded advertising in mobile games was offerwalls. […]
AlgoriX Wraps Up GDC 2023, Shares Game Monetization Expertise to Developers
From March 21 to 25, 2023, the AlgoriX team joined over 28,000 game industry professionals and enthusiasts at the Game Developers Conference (GDC) 2023 held in San Francisco. During the event, we experienced the latest in gaming technology and tested multi-platform games developed by popular publishers as well as up-and-coming indie developers. However, the topic that drew […]
How You Can Maximize the Use of ChatGPT and AI in Advertising This 2023
Thanks to the emergence of artificial intelligence (AI), the world of advertising is no longer the same. Now, AI technology is an integral part of digital marketing. It’s not only being used to personalize content and calls to action, but it also makes tons of ad tech processes more efficient. With AI-based technologies, such as […]
Here’s Why Now Is the Best Time to Seek for an Alternative User Identity Solution
With proliferating data regulations, there’s an urgent need for an alternative to user identification for advertising that relies on third-party cookies. This is part of a greater industry mandate that requires every ad tech player to uphold user privacy and comply with relevant regulations while collecting and managing user data. Therefore, everyone must handle personal […]
AlgoriX Joins IAB Europe’s Transparency and Consent Framework
Starting the year strong by expanding the company’s reach in the European market while advocating for user privacy and transparency in the adtech space. SINGAPORE, FEBRUARY 21, 2023 – AlgoriX, an independent global media and technology company, officially announces today their approved status as the latest vendor to join IAB Europe’s Transparency and Consent Framework […]
San Francisco, Here We Go! Meet AlgoriX at GDC 2023
Got plans this March? The AlgoriX team is flying to San Francisco to attend the Game Developers Conference (GDC) 2023, and we’d love to meet you! AlgoriX is a global media and technology company that offers best-in-class monetization and advertising solutions to publishers and advertisers, respectively. At GDC, we hope to meet with existing partners plus game publishers […]
The Algorian Way: Pranav Kataria Reveals His Winning Programmatic Strategy Plus How to Overcome 2023’s Challenges
From stricter regulations to tighter budgets, a fresh set of challenges surely await us this 2023. What better way to start it then than to talk about how we can overcome these and triumph despite the odds? That’s why we’re calling in our expert strategist, Pranav Kataria, to discuss how to best navigate the twists […]
Why Contextual Targeting Matters This 2023
The world of digital advertising is changing fast. As a result, many marketers are seeking new ways to reach their audiences and attract more business. One such approach has been contextual targeting — the idea that users should be able to see ads that are relevant to their current experience on a website or app. […]
AlgoriX 2022 Wrap-up: Accomplishments in Market Transparency, Customer Success, & Product Innovation
As the year comes to a close, it’s the perfect time to look back on the strides we’ve made to deliver better products and services to our partners and reveal a sneak peek of our plans for 2023. For the AlgoriX team, 2022 has been a year of silver linings. Despite the less than optimistic […]