The Algorian Way: Advertising Product Director Austin Bai on Harnessing Customer Demand to Build a Stronger Programmatic Marketplace
Excellence is part of the AlgoriX DNA. That’s why we’re always on the lookout for stellar talents who can elevate our products and services to greater heights. For our last employee spotlight of the year, we’d like to ask you all to help us welcome Austin Bai, who will take on the role of Advertising […]
AlgoriX Awarded ‘Best Client Services Team’ at ExchangeWire’s The Wires Awards 2022
AlgoriX, an independent global media and technology company, received the award for Best Client Services Team at ExchangeWire’s The Wires Awards 2022 ceremony in London, where over 300 of the industry’s best got together for a chance to receive one of 21 prestigious awards. AlgoriX’s Best Client Services Team award recognizes the team’s commitment towards ensuring customer success […]
SKAdNetwork API (SKAN 4.0): Here’s Why It Matters to iOS Publishers
In the latest Worldwide Developers Conference (WWDC), Apple finally launched its SKAdNetwork 4.0 (SKAN 4.0), which they earlier hinted at in June. This new rollout applies to iOS 16.1 and iPad OS 16.1, featuring tons of new features for app developers and ad networks. This may be an exciting update. However, like any new iteration, […]
CTV Monetization: Taking Notes from Linear TV Practice
The rise of connected TV (CTV) is evident. There’s no question about its ability to captivate a broader audience, specifically when people consume TV at an unprecedented rate. It’s understandable if publishers and advertisers use CTV monetization as part of their strategy. Its advantages are hard to ignore. CTV is far more addressable compared to […]
AlgoriX Shortlisted for Best Client Services Team at The Wires Awards 2022
Providing top-notch service and ensuring our clients’ success have always been AlgoriX’s priority. That’s why we’re excited to be shortlisted for The Wires Awards 2022’s Best Client Services Team category. The Wires Awards is an annual global awards programme hosted by ExchangeWire that recognizes the best of the best in digital advertising. According to ExchangeWire, the award for Best Client Services Team is given […]
Advertising Video-on-Demand (AVOD): Why It’s the Future of TV
In recent years, subscription video-on-demand (SVOD) services have been the go-to model for most streaming platforms. TV consumption changed dramatically, with streaming services such as Hulu and Netflix becoming household names. According to Statista’s estimates, SVOD subscriptions can reach 1.7 billion by 2027. But this doesn’t mean new ad-supported platforms and services don’t have a place […]
3 Examples of Mobile Advertising That Work
The world of advertising is unpredictable. It’s fast-paced and ever-changing. It needs to be. To remain relevant, brands must make sure they know the latest mobile advertising trends to make necessary adjustments. Unlike in other industries, the pandemic helped fuel mobile advertising’s expansion. In fact, the mobile industry was among the handful that had a “business as […]
Here’s What You Need to Know About VAST Tags
Video advertising has been gaining popularity over the years. It’s understandable as many publishers and advertisers realize that it’s a potent revenue generator. And this is all thanks to the increasing adoption of VAST (Video Ad Serving Template), which allows video players to align with third-party ad servers and make their content more personalized. Over […]
Google Delays Third-Party Cookie Removal: What Does It Mean For You
Google delays, once again, its decision to remove third-party cookies for advertising. The anticipated replacement is planned for late 2023, but according to its latest update, the tech giant is holding it off until 2024. In a blog post, Google’s VP of Privacy Sandbox, Anthony Chavez, claims that the company has received feedback that the digital advertising industry […]
What Makes Hyper-Casual Game Mechanics Tick this 2022
It’s a fact that most game developers are looking at investing in hyper-casual game mechanics to increase revenue. In the past years, hyper-casual game mechanics have been the go-to of many casual and passive gamers. Most hardcore gamers still dedicate their time to consoles and PCs. But mobile gaming is now getting a lot of […]