Why It’s the Right Time to Invest in CTV Advertising
Let’s face it: CTV advertising is big and will only get bigger as more and more publishers and advertisers leverage its reach. The IAB’s outlook report shows that digital video advertising spend reached 49% in 2021 and will gain an additional 26% in 2022. The Connected TV (CTV) ad spend is found to have an increase of […]
In-App Monetization: 5 Best Strategies So Far in 2022
In-app monetization strategies remain one of the trickiest for both advertisers and publishers. While apps can help brands increase their reach and visibility and bring in more revenue, not everyone fully understands how it works. Think about it — gaming and news apps can both be used to achieve your sales and marketing goals. However, […]
5 CTV Advertising Mistakes to Avoid
Are you sure you’re not making these CTV advertising mistakes? It’s a fact that 2022 is a big year for connected TV (CTV). A factor driving its growth is the audience’s strong desire to remain connected to the internet even while consuming the usual content on their screens. In short, TV still has a stronghold […]
The Algorian Way: How Supply Operations Lead Shiyang Zhang Banks on Teamwork to Quickly Adapt to Industry Trends and Maintain AlgoriX’s Competitive Edge
What is the Algorian Way? The Algorian Way is paved with excellence, hard work, and limitless innovation. In this series of candid interviews, we get up close and personal with the people working tirelessly behind the scenes to deliver you topnotch monetization and outstanding ROIs. Through this, we hope to showcase our passion and vision for the future of ad […]
How AlgoriX Maintained High Video Ad Quality Standards to Protect Trusted Partner Relationships
Overview AlgoriX is an independent global media and technology company serving adtech clients. The company is based in Singapore with local operations in the United States, South Korea, Vietnam, India, and China. AlgoriX’s offerings cover three core products that serve the needs of publishers, buyers, and advertisers: ● AlgoriX Exchange – a programmatic ad exchange that delivers monetization and […]
CTV Ad Formats That Deliver Results
It’s undeniable that Connected TV (CTV) advertising is getting a lot of interest. Many companies, big or small, are investing in their CTV advertising plans to make sure they can maximize the appeal it can provide. This year, CTV will cover over 20% of the total programmatic video ad spend and account for 10% of the total programmatic display. […]
First-Party Data and Third-Party Cookies: Here’s What You Should Know
The demise of third-party cookies on Chrome has long been the subject of much discussion in the marketing and advertising industry since Google announced it January of 2020. While it was slated to become a thing of the past this year, it seems like the search engine giant is giving more leeway for advertisers to adjust by […]
How Walled Gardens Can Change the Advertising Landscape
The ad tech industry is ever-changing. More recently, it would be hard to find an industry analysis without the mere mention of walled gardens. For many who may not know, a walled garden is any type of closed ecosystem where the provider retains control of the content, applications, and hardware. A more concrete example is […]
2022 Mobile Ad Trends To Watch Out For
Most consumers nowadays rely on their smartphones and tablets to stay in the loop wherever they are. They use these devices to browse, shop, and play. For most marketers, it’s an important detail that must be considered when rethinking digital marketing strategies. Marketers and developers should have a mobile-first approach to their campaigns to help […]
Mobile Gaming Trends to Anticipate this 2022
What are the mobile gaming trends that will rule this 2022? Here’s our take. The explosion of mobile gaming spanned several years. As the pandemic forced people to stay cooped up in their homes, many resorted to mobile gaming to ease their worries and while away the hours. This demand for mobile games became apparent, […]