As we look back on Thanksgiving week, a period also marked by the shopping phenomena of Black Friday and Cyber Monday, it’s clear that it’s more than just an opportunity to unwind and spend time with family – it’s a global spending event of epic proportions. This year, we’ve seen the combined sales for these two days alone surge to an impressive over $22 billion. And that’s not all – the worldwide ad spend during this period also climbed to a remarkable $600 million. It’s truly a testament to the power of these two shopping days to influence not only consumer but also brand spending.
Here at AlgoriX, we’ve been keeping a keen eye on the data from AlgoriX Exchange during Black Friday Week, a period defined by Amazon as November 17-28. This stretch of time not only encompasses the lead up to Black Friday itself but also the aftermath of Cyber Monday. Our goal? To distill valuable insights from this period and uncover monetization opportunities that our partners could leverage for the upcoming Christmas and New Year holidays. We believe in the power of data-driven decisions, and we’re excited to see how these insights can drive success in the festive season ahead.
Download the Report Below
Report Summary
Black Friday Week saw a significant increase in ad spend, with notable growth in various ad formats, particularly rewarded video and native ads. App categories, including games and productivity apps, experienced substantial growth. Android outperformed iOS in ad spend growth, and Roku CTV inventory also saw an uptick. Ad spend surged particularly in Eastern Europe, while Asian markets experienced moderate growth. For a detailed breakdown of all key statistics, download our comprehensive infographic above.
What to Expect
- Key growth statistics
- Best-performing ad formats and sizes
- Top app categories
- Best-performing platforms
- Info on top geos
Monetization Opportunities
Given the trends observed, below are some opportunities you can explore to maximize your earnings during the upcoming Christmas and New Year holidays.
1. Empowering Success in the Resurgent Programmatic Europe Market: The latest “2023 Attitudes to Programmatic Advertising” report by IAB Europe presents a compelling shift: with over 50% of advertisers allocating more than 41% of their digital campaign budgets to programmatic Mobile and Video inventory, a substantial surge is evident compared to previous years. This trend aligns with our observations during recent Black Friday and Cyber Monday events. As a result, publishers should intensify efforts to optimize their EU inventory. This optimization demands meticulous price-point setting, enhanced inventory allocation strategies, and the integration of vital TCF v2.2 consent signals. These steps lay the groundwork for a privacy-conscious monetization strategy, crucial for seizing the year-end surge in advertising budgets.
2. Capitalize on Large-Screen Inventory: With advertisers increasingly inclined to promote on larger screens during Black Friday and Cyber Monday, publishers equipped with tablet-compatible versions of their apps or games stand to benefit by establishing a dedicated waterfall for this inventory. Specifically, prioritizing interstitial placements on such platforms can be advantageous due to their potential for higher average eCPM compared to other banner sizes.
Ready to ramp up your holiday monetization strategies? Contact us.
