From Black Box to Glass Box: How Technology Is Rebuilding Trust in Digital Advertising
Programmatic advertising was built to make buying media easier. Yet the latest transparency audit from the Association of National Advertisers (ANA) found that only 36 cents of every ad dollar that enters a demand-side platform actually reaches a person’s screen. At the same time, a UK study reports that public trust in advertising is stuck […]
AdTech Trends to Watch at ChinaJoy 2025 and Where to Discuss Them
ChinaJoy 2025 starts at the Shanghai New International Expo Centre on 1 August, now less than ten days away. The event will overflow with game launches, latest hardware, and new marketing ideas. Beyond the new game trailers and hardware reveals, ad-tech teams want to know which trends everyone will be talking about in the hallways. […]
Meta Hits the Auto-Pilot Button: What Marketers Need to Do Now
The News—What Just Happened? Last week Meta confirmed its goal: by the end of 2026, an advertiser will be able to hand the platform a simple prompt or product image and have AI handle everything—creative concept, copy, visuals, targeting, budget shifts, the lot. The announcement, of course, incited varying reactions across the industry, as featured […]
The Rise of Ad Curation: Ensuring Quality and Relevance in a Privacy-First Era
As concerns around privacy, user experience, and ad performance grow, advertisers and publishers alike are looking for ways to stay effective without relying on invasive tracking. One strategy that is drawing a lot of attention is ad curation. Below, we explore what ad curation is, why it matters, and how it can help solve many […]
What’s Really Powering Ad Tech in 2025? Insights from Women at the Forefront
As Seen on ExchangeWire, as ad tech continues to evolve, advertisers, publishers, and technology providers are navigating new challenges and opportunities in 2025. But beyond the noise of industry buzzwords and shifting regulations, what’s actually working? To answer this, we spoke with women leaders driving innovation across the ecosystem, including Shilpa Kolte (Microsoft Advertising), Lotus […]
Understanding Traffic Shaping in 2025
What is Traffic Shaping and Why is it Necessary As we navigate through 2025, stricter privacy regulations make effective targeting more challenging in ad tech. Traffic Shaping is one of the key strategies in programmatic advertising that helps ensure that ads remain relevant and compliant, allowing advertisers to deliver personalized content while respecting user privacy. […]
From Roses to Results: Programmatic Tactics to Maximize Valentine’s Day Success
Roses, chocolate, and candlelit dinners—Valentine’s Day is a consumer’s paradise and a golden opportunity for both publishers and advertisers. With romance in the air, shoppers are primed to spend, and programmatic advertising ensures they see the perfect offer at the perfect moment. This creates a unique opportunity not only for advertisers to boost their campaigns […]
How Mobile Advertising Will Evolve in 2025
Mobile advertising is entering a critical phase in 2025, marked by stricter enforcement of privacy regulations, growing consumer expectations, and the need for measurable outcomes. As regulatory bodies take action against companies violating data laws, the industry faces mounting pressure to prioritize compliance. At the same time, advancements in AI and targeting technologies are opening […]
Holiday Season 2024: A Programmatic Playbook for Advertisers
As Christmas and New Year approach, the 2024 holiday season shows clear shifts in consumer behavior. Holiday e-commerce continues to rise, with shoppers spending more time on mobile and responding well to personalized ads. At the same time, concerns about inflation and the economy mean shoppers are looking for real value and good deals. During […]
Unlock Holiday Revenue Potential: Monetization Tips for Publishers
The holiday season isn’t just for celebration—it’s a prime opportunity for publishers to maximize revenue. Events like Black Friday, Cyber Monday, Christmas, and New Year’s trigger significant increases in consumer spending and online activity. Shoppers are eager for deals and festive content, making this period ideal for effective monetization strategies. However, capitalizing on the holiday […]
