Building a Sustainable Future: Carbon Management in the Advertising Industry
As the advertising industry progresses, there is increasing recognition of its environmental impact. This has sparked a shift towards adopting more sustainable practices, focusing on lowering carbon emissions while continuing to innovate and expand the industry’s reach. How Carbon Emissions are Measured in AdTech Measuring carbon emissions in AdTech is essential to understanding and managing […]
The Role of Transparency in Supply Path Optimization
Supply Path Optimization (SPO) has become a crucial strategy for advertisers seeking to maximize efficiency and transparency in their ad supply chains. By optimizing the path from advertiser to publisher, SPO helps reduce costs, improve ad quality, and ensure that every dollar spent is effectively utilized. In this blog, we will delve into the role […]
Understanding Device ID Tracking in 2024: Navigating Privacy and Compliance
Device ID tracking has been a cornerstone of mobile advertising, enabling advertisers to monitor user behavior and measure ad performance across apps. However, as privacy concerns and regulatory demands increase, the methods used to track and utilize this data must evolve. Striking a balance between effective advertising and robust privacy protection is crucial. Understanding Device […]
ChinaJoy 2024 Takeaways for Publishers: Navigating App Monetization and Privacy Challenges
At ChinaJoy 2024, we were honored to present the AlgoriX Chat & Chill Cafe, where we welcomed friends, clients, and hosted workshops that focused on two critical ad tech issues: strategies for app monetization and navigating privacy challenges. Here are the recaps from the event: Previous Next 2024 Ad Tech Landscape: Trends and Challenges The […]
AlgoriX Reveals In-App Focused Google Privacy Sandbox Efforts, Shares Initial Findings & Challenges
In the wake of the ad tech industry’s pivot towards a privacy-centric approach, AlgoriX has been relentlessly striving to equip partners with solutions that balance user privacy with optimal advertising and monetization results. Hence, when Google initiated the comprehensive rollout of the third-party cookie deprecation earlier this year, AlgoriX promptly enrolled to join the Google […]
Why 2024 Is the Era of Non-Gaming Apps
As the dust settles on the once-booming mobile gaming industry, 2024 heralds a shift towards a new digital frontier: the rise of non-gaming apps. This transition, fueled by a noticeable slowdown in mobile gaming growth, has paved the way for non-gaming applications to capture the spotlight. Remote work, e-learning, digital health, and many other categories […]
CTV Advertising This 2024: Is It Still Relevant?
Over the past few years, Connected TV (CTV) has seen a meteoric rise in popularity and adoption. This rise is due to a surge in streaming content consumption and the proliferation of smart TV devices. Advertisers have eagerly tapped into this trend, leveraging CTV’s capabilities to deliver targeted, engaging content directly into viewers’ living rooms. […]
From Players to Customers: The Strategic Role of Mobile Games in Brand Advertising
The meteoric rise of mobile gaming has not only transformed the entertainment landscape but also ushered in a new era for digital advertising. Mobile games have become a potent platform for brand advertisers as smartphones become ubiquitous. They offer unprecedented opportunities to engage with diverse and captive audiences. This evolution presents a dual narrative: a […]
Can Alternative IDs Boost Revenue? Here’s Our Take
The delay in the deprecation of third-party cookies by Google has once again highlighted the urgency for alternative identifiers (IDs). With Google extending the cookie phase-out deadline to 2025, the adoption of these IDs has accelerated. These alternative IDs are becoming crucial for publishers and advertisers, aiming to reconcile the pressing need for user privacy […]
Unlocking Mobile Potential: The Advantages of Prebid for In-App Publishers
The digital advertising landscape is continuously evolving, presenting new challenges and opportunities for in-app publishers aiming to maximize their revenue. One of the more significant advancements in this area is the adoption of In-App Prebid, also known as Prebid Mobile, which aims at enhancing efficiency and profitability over the traditional Waterfall method of ad serving. […]
