Why 2024 Is the Era of Non-Gaming Apps
As the dust settles on the once-booming mobile gaming industry, 2024 heralds a shift towards a new digital frontier: the rise of non-gaming apps. This transition, fueled by a noticeable slowdown in mobile gaming growth, has paved the way for non-gaming applications to capture the spotlight. Remote work, e-learning, digital health, and many other categories […]
CTV Advertising This 2024: Is It Still Relevant?
Over the past few years, Connected TV (CTV) has seen a meteoric rise in popularity and adoption. This rise is due to a surge in streaming content consumption and the proliferation of smart TV devices. Advertisers have eagerly tapped into this trend, leveraging CTV’s capabilities to deliver targeted, engaging content directly into viewers’ living rooms. […]
From Players to Customers: The Strategic Role of Mobile Games in Brand Advertising
The meteoric rise of mobile gaming has not only transformed the entertainment landscape but also ushered in a new era for digital advertising. Mobile games have become a potent platform for brand advertisers as smartphones become ubiquitous. They offer unprecedented opportunities to engage with diverse and captive audiences. This evolution presents a dual narrative: a […]
Can Alternative IDs Boost Revenue? Here’s Our Take
The delay in the deprecation of third-party cookies by Google has once again highlighted the urgency for alternative identifiers (IDs). With Google extending the cookie phase-out deadline to 2025, the adoption of these IDs has accelerated. These alternative IDs are becoming crucial for publishers and advertisers, aiming to reconcile the pressing need for user privacy […]
Unlocking Mobile Potential: The Advantages of Prebid for In-App Publishers
The digital advertising landscape is continuously evolving, presenting new challenges and opportunities for in-app publishers aiming to maximize their revenue. One of the more significant advancements in this area is the adoption of In-App Prebid, also known as Prebid Mobile, which aims at enhancing efficiency and profitability over the traditional Waterfall method of ad serving. […]
Beyond Waterfall: Understanding Google Ads’ Shift to Real-Time Bidding and Its Impacts for Publishers
Think about it: The digital marketplace has billions of transactions every millisecond. Publishers serve as the backbone, offering valuable digital real estate where advertisers can showcase their messages. This marketplace, however, is not static. A significant transformation is underway, redefining how advertising spaces are bought and sold: Google’s shift from the traditional waterfall method to […]
The Rising Power of Audio Ads in Programmatic Advertising
In the digital landscape, visual content often takes center stage. However, audio ads have surged as a compelling component of programmatic advertising in an era marked by screen fatigue and a desire for multitasking-friendly content. More recently, brands are realizing the potential of leveraging audio ads. Take into account the popularity of podcasts, for example. […]
Unpacking the IAB Tech Lab’s Privacy Sandbox Analysis: A Call to Action for the Digital Ad Industry
Recently, the Interactive Advertising Bureau (IAB) Tech Lab released a comprehensive analysis of Google’s Privacy Sandbox initiative. The Privacy Sandbox initiative by Google has been a topic of intense discussion, representing a significant shift in data handling across the web. But no framework is perfect. That’s why the IAB dissected the framework and came up […]
Embracing the Cookieless Future: A Deep Dive into Google’s Privacy Sandbox Initiative
The digital landscape is at the precipice of a significant shift as third-party cookies restricted by default for 1% of Chrome users , signaling a new era of online privacy and user data protection. This profound change poses significant implications for advertisers, publishers, and internet users. The End of Third-Party Cookies: Implications The traditional reliance […]
2024 Adtech Trends: Navigating the Future of Advertising Technology
In the ever-evolving world of advertising technology, 2024 can be a pivotal year marked by rapid change and significant challenges. The rising demand for socially responsible branding, a concern for 45% of consumers, adds another layer of complexity. There are expectations for brands to take meaningful stances on social issues, aligning with the values of […]
