Ethical AI in Holiday Advertising: Balancing Personalization and Privacy in the Festive Season
The holiday season is when advertising seems to be at its most vibrant and persuasive. But have you ever considered the role of artificial intelligence (AI) in shaping these advertisements? As we dive into the festive season, a crucial conversation emerges. How do retailers balance the benefits of AI-driven personalization with the ethical considerations of […]
Black Friday Week Insights: Unlocking Opportunities for Holiday Revenue Boost
As we look back on Thanksgiving week, a period also marked by the shopping phenomena of Black Friday and Cyber Monday, it’s clear that it’s more than just an opportunity to unwind and spend time with family – it’s a global spending event of epic proportions. This year, we’ve seen the combined sales for these […]
Navigating the Green Frontier: Sustainability as a Competitive Advantage in Ad Tech
The ad tech industry finds itself in a unique position of scrutiny as the world grapples with an urgent need for environmental sustainability. The global conscience has shifted, and sustainability is now a non-negotiable aspect of business and societal conduct. This elevated consciousness has put industries across the board under the microscope, and the ad […]
AlgoriX’s SaaS Solution Highly Commended by Industry Expert Panel at The Wires Awards 2023
On November 9, 2023, ExchangeWire, a premier business publication on media, marketing, and commerce, hosted its seventh annual The Wires Awards 2023 at One Marylebone in London. This prestigious event, attended by more than 300 of the brightest minds in ad tech, seeks to honor those blazing trails and shaping the future of advertising with […]
The Deprecation of US Privacy Signals: What It Means for Ad Tech
The ad tech industry has been undergoing rapid changes, especially in data privacy. With increasing consumer and regulatory scrutiny, the industry has grappled with balancing effective advertising with privacy concerns. Shying away from the US privacy signals is a significant development in this ongoing saga. The Shift Away from Privacy Signals Recent studies indicate that […]
Understanding Prebid: The Game-Changer in Programmatic Advertising on AlgoriX
If you’re navigating the labyrinthine world of programmatic advertising, you’ve probably heard the term “header bidding” more than once. This technology has put the outdated waterfall method to bed and transformed how digital ads are traded. A Brief History of Prebid.org and Prebid Prebid was a collaborative effort launched in 2015 by the industry’s major […]
Ad Quality in Mobile Game Ad Monetization: Overcoming Hurdles for Enhanced User Experience
If you’re online most of the time, you’ll notice how big the mobile gaming industry has become. It has captivated millions of users worldwide. And most of these stem from the immersive and entertaining experiences it can give players. With the way things are looking, this popularity will continue to skyrocket. What better way for […]
The Importance of User Engagement in App Monetization
Mobile advertising is crucial in generating income for developers and publishers, determining the success or failure of apps and games within a highly competitive market. Research reveals that, in addition to in-app purchases and subscriptions, an overwhelming majority of the highest-earning games rely on advertisements as a monetization strategy. To maximize earnings, however, it’s vital […]
Understanding the IAB TCF: A Guide for Publishers, Advertisers, and Ad Tech Companies
As more users realize what’s at stake if their information leaks, there’s a greater push for data privacy and security. For this reason, government regulators have implemented more explicit guidelines and restrictions for data collection, use, and storage. Since its implementation in 2018, many aspects of the GDPR have changed. While it has been implemented […]
Guide to IAB’s Multi-State Privacy Agreement (MSPA): What It Means for Publishers and Advertisers
The current landscape of user privacy is rapidly evolving due to the increasing number of privacy regulations worldwide. Organizations are facing challenges in protecting personal data and meeting regulatory requirements. With more and more users demanding greater privacy and transparency, businesses must adapt and comply.The changing legal landscape of consumer data privacy laws like the […]
