Understanding the IAB TCF: A Guide for Publishers, Advertisers, and Ad Tech Companies
As more users realize what’s at stake if their information leaks, there’s a greater push for data privacy and security. For this reason, government regulators have implemented more explicit guidelines and restrictions for data collection, use, and storage. Since its implementation in 2018, many aspects of the GDPR have changed. While it has been implemented […]
Guide to IAB’s Multi-State Privacy Agreement (MSPA): What It Means for Publishers and Advertisers
The current landscape of user privacy is rapidly evolving due to the increasing number of privacy regulations worldwide. Organizations are facing challenges in protecting personal data and meeting regulatory requirements. With more and more users demanding greater privacy and transparency, businesses must adapt and comply.The changing legal landscape of consumer data privacy laws like the […]
Programmatic Connected TV (CTV) Advertising: How it Works and Why it Matters
Programmatic Connected TV (CTV) advertising is revolutionizing the way brands reach their target audiences. By using CTV, advertisers can access a massive range of viewers across different devices and platforms with greater precision and accuracy than ever before. This article will explain how programmatic CTV advertising works, its advantages, and why it matters to businesses […]
The Benefits of Using Offerwalls for Publishers in 2023
In today’s increasingly crowded and competitive digital advertising space, publishers constantly seek new ways to engage with users and monetize their content. There are tons of ad formats in the market. Yet, one that’s often overlooked and underutilized is offerwalls. Before rewarded video ads, the pioneer of opt-in rewarded advertising in mobile games was offerwalls. […]
How You Can Maximize the Use of ChatGPT and AI in Advertising This 2023
Thanks to the emergence of artificial intelligence (AI), the world of advertising is no longer the same. Now, AI technology is an integral part of digital marketing. It’s not only being used to personalize content and calls to action, but it also makes tons of ad tech processes more efficient. With AI-based technologies, such as […]
Here’s Why Now Is the Best Time to Seek for an Alternative User Identity Solution
With proliferating data regulations, there’s an urgent need for an alternative to user identification for advertising that relies on third-party cookies. This is part of a greater industry mandate that requires every ad tech player to uphold user privacy and comply with relevant regulations while collecting and managing user data. Therefore, everyone must handle personal […]
Why Contextual Targeting Matters This 2023
The world of digital advertising is changing fast. As a result, many marketers are seeking new ways to reach their audiences and attract more business. One such approach has been contextual targeting — the idea that users should be able to see ads that are relevant to their current experience on a website or app. […]
SKAdNetwork API (SKAN 4.0): Here’s Why It Matters to iOS Publishers
In the latest Worldwide Developers Conference (WWDC), Apple finally launched its SKAdNetwork 4.0 (SKAN 4.0), which they earlier hinted at in June. This new rollout applies to iOS 16.1 and iPad OS 16.1, featuring tons of new features for app developers and ad networks. This may be an exciting update. However, like any new iteration, […]
CTV Monetization: Taking Notes from Linear TV Practice
The rise of connected TV (CTV) is evident. There’s no question about its ability to captivate a broader audience, specifically when people consume TV at an unprecedented rate. It’s understandable if publishers and advertisers use CTV monetization as part of their strategy. Its advantages are hard to ignore. CTV is far more addressable compared to […]
Advertising Video-on-Demand (AVOD): Why It’s the Future of TV
In recent years, subscription video-on-demand (SVOD) services have been the go-to model for most streaming platforms. TV consumption changed dramatically, with streaming services such as Hulu and Netflix becoming household names. According to Statista’s estimates, SVOD subscriptions can reach 1.7 billion by 2027. But this doesn’t mean new ad-supported platforms and services don’t have a place […]
