Advertising Video-on-Demand (AVOD): Why It’s the Future of TV
In recent years, subscription video-on-demand (SVOD) services have been the go-to model for most streaming platforms. TV consumption changed dramatically, with streaming services such as Hulu and Netflix becoming household names. According to Statista’s estimates, SVOD subscriptions can reach 1.7 billion by 2027. But this doesn’t mean new ad-supported platforms and services don’t have a place […]
3 Examples of Mobile Advertising That Work
The world of advertising is unpredictable. It’s fast-paced and ever-changing. It needs to be. To remain relevant, brands must make sure they know the latest mobile advertising trends to make necessary adjustments. Unlike in other industries, the pandemic helped fuel mobile advertising’s expansion. In fact, the mobile industry was among the handful that had a “business as […]
Google Delays Third-Party Cookie Removal: What Does It Mean For You
Google delays, once again, its decision to remove third-party cookies for advertising. The anticipated replacement is planned for late 2023, but according to its latest update, the tech giant is holding it off until 2024. In a blog post, Google’s VP of Privacy Sandbox, Anthony Chavez, claims that the company has received feedback that the digital advertising industry […]
What Makes Hyper-Casual Game Mechanics Tick this 2022
It’s a fact that most game developers are looking at investing in hyper-casual game mechanics to increase revenue. In the past years, hyper-casual game mechanics have been the go-to of many casual and passive gamers. Most hardcore gamers still dedicate their time to consoles and PCs. But mobile gaming is now getting a lot of […]
Why It’s the Right Time to Invest in CTV Advertising
Let’s face it: CTV advertising is big and will only get bigger as more and more publishers and advertisers leverage its reach. The IAB’s outlook report shows that digital video advertising spend reached 49% in 2021 and will gain an additional 26% in 2022. The Connected TV (CTV) ad spend is found to have an increase of […]
In-App Monetization: 5 Best Strategies So Far in 2022
In-app monetization strategies remain one of the trickiest for both advertisers and publishers. While apps can help brands increase their reach and visibility and bring in more revenue, not everyone fully understands how it works. Think about it — gaming and news apps can both be used to achieve your sales and marketing goals. However, […]
5 CTV Advertising Mistakes to Avoid
Are you sure you’re not making these CTV advertising mistakes? It’s a fact that 2022 is a big year for connected TV (CTV). A factor driving its growth is the audience’s strong desire to remain connected to the internet even while consuming the usual content on their screens. In short, TV still has a stronghold […]
CTV Ad Formats That Deliver Results
It’s undeniable that Connected TV (CTV) advertising is getting a lot of interest. Many companies, big or small, are investing in their CTV advertising plans to make sure they can maximize the appeal it can provide. This year, CTV will cover over 20% of the total programmatic video ad spend and account for 10% of the total programmatic display. […]
First-Party Data and Third-Party Cookies: Here’s What You Should Know
The demise of third-party cookies on Chrome has long been the subject of much discussion in the marketing and advertising industry since Google announced it January of 2020. While it was slated to become a thing of the past this year, it seems like the search engine giant is giving more leeway for advertisers to adjust by […]
How Walled Gardens Can Change the Advertising Landscape
The ad tech industry is ever-changing. More recently, it would be hard to find an industry analysis without the mere mention of walled gardens. For many who may not know, a walled garden is any type of closed ecosystem where the provider retains control of the content, applications, and hardware. A more concrete example is […]
