Mobile Gaming Trends to Anticipate this 2022
What are the mobile gaming trends that will rule this 2022? Here’s our take. The explosion of mobile gaming spanned several years. As the pandemic forced people to stay cooped up in their homes, many resorted to mobile gaming to ease their worries and while away the hours. This demand for mobile games became apparent, […]
Has CTV Reached Its Limit? Here’s Our 2022 CTV Prediction
What’s our CTV prediction for 2022? If there’s one thing that exploded in 2020, it’s Connected TV (CTV). In the US, as much as 40% of adults watch CTV, and a good number of them watch ad-supported content. For this reason, eMarkert estimates CTV ad spending in the US to reach US$18.29 billion by 2024. In […]
Will an Open Ad Exchange Benefit CTV Buyers and Sellers?
The growth of connected TV (CTV) ad buying and selling has been unprecedented. The surge in CTV advertising dollars is moving at the speed of light. Data from eMarketer estimated that as much as 33% of households in the US would no longer use pay TV connection within three years. As such, CTV ad buying has become highly competitive. […]
What is Content Metadata and Why It Matters for CTV Advertising?
Investing in content metadata is one of the critical areas that can impact your CTV advertising strategy. Find out why it matters to you.
Brexit and GDPR: Changes Advertisers Should Brace For
While the United Kingdom officially withdrew from the European Union (EU) on the 31st of January 2020, some changes in the rulings are yet to be finalized. For advertisers, the primary concern of Brexit is the General Data Protection Regulation (GDPR) that has transformed the course of marketing as it highly depended on data. One […]
5 Best Practices for Planning CTV Advertising
Connected TV is skyrocketing in popularity. From merely an opportunity to land viewership, it has grown to become a can’t-miss strategy for monetization. This is because it covers over one-third of all household viewership in the US. During Q4 of 2020, many companies banked on CTV advertising for their holiday campaigns with considerable gain. However, […]
Changing Landscape of Game Design and Monetization Amid Privacy Changes
Recent changes in the privacy policies of Google and Apple are already creating enormous waves in the game design and monetization market. Advertisers relied heavily on the Identifier for Advertiser’s (IDFA) ability to earmark relevant and premium users. Changes in the policy disrupted entire ecosystems on which the mobile gaming industry previously relied on, thus requiring changes […]
The Absence of Third-Party Cookies Paves the Way for Scaling CTV
For the past 25 years, digital advertising has been lauded for its ability to create targeted ads and track results to improve campaigns. Traditional broadcast TV, on the other hand, is generally used for its ability to reach more people. Its programming and provision of intense ad experience made up for its lack of ad […]
Google’s Ad Tracking Limit: How Does it Differ from Apple’s IDFA
Privacy is a big issue, particularly among mobile users. Concerns about mobile ads ruining user experience have caused quite a stir among advertisers. At the recent annual Google developer conference, the tech giant announced they would roll out additional features that would allow mobile users to limit ad tracking, curbing the Android operating system’s (OS) […]
How to Successfully Enter the Hyper-Casual Games Market
Hyper-casual games are a major hit for mobile game users, accounting for 6.3 billion downloads in 2020 alone. The future remains bright for hyper-casual game developers as this genre will continue to attract a wider user base. In fact, publishers conclude that hyper-casual games will be the driving force in mobile game development, with revenue stemming from […]
