How to Successfully Enter the Hyper-Casual Games Market
Hyper-casual games are a major hit for mobile game users, accounting for 6.3 billion downloads in 2020 alone. The future remains bright for hyper-casual game developers as this genre will continue to attract a wider user base. In fact, publishers conclude that hyper-casual games will be the driving force in mobile game development, with revenue stemming from […]
5 Best Practices for Offerwall Monetization
App monetization is never easy. Even established publishers have to deal with constantly developing preferences and an ever changing monetization landscape, including the introduction of the General Data Protection Regulation (GDPR) and Apple’s crackdown on offerwall monetization. These recent events have caused developers to lose thousands of dollars in revenue. This doesn’t mean, however, that all […]
4 In-App Monetization Mistakes Hurting Your Strategy
Are you guilty of doing these in-app monetization mistakes? Developers like you who’ve put the effort into building a game would usually find satisfaction in seeing players enjoy and reap the rewards of their hard work. This joy in letting people enjoy your game, in itself, is already rewarding, but it’s also understandable for you […]
Can You Monetize Idle Games?
While many businesses took a beating when the pandemic hit, the mobile gaming industry was among the ones who made bank. With people forced to stay home, they searched for different activities to keep their minds off of the ongoing health crisis, and mobile games became one of their go-to’s. It has become a versatile […]
5 Top Hyper-Casual Game Mechanics for 2021. What are the best hyper-casual game mechanics you should use?
Hyper-casual games are more than just a fad. It has proven to be a successful and profitable strategy for many mobile game developers. It has also become among the most widely downloaded gaming niches in the past years, resulting in the broadest audience reach. In the UK and the US, as much as 41% and […]
Monetizing Your Mobile App this 2021? Here’s How You Should Do It
Both Google Play and the App Store have over 3 million apps currently available for download. Each one of them can generate millions of dollars. However, only a handful of them will do. That’s why it is critical to know how you can effectively monetize your game to make sure it stands out against the […]
Here’s Why Publishers and Advertisers Should Prioritize User Privacy
It’s a given that managing an effective digital advertising campaign is tough. Each campaign must engage consumers across all channels – whether it be on mobile or connected TVs (CTVs). There must be an understanding of consumer behavior, and this lies in data gathering. Many believe that when advertisers and publishers can access data, they […]
What Are the Implications of the Facebook Ad Boycott?
If you are following the news and happenings in the digital advertising industry, you would probably know that many big brands are now distancing themselves from Facebook. In the past few weeks alone, major brands, such as Disney, Lego, Mars, Unilever, Microsoft, Coca-Cola, Volkswagen, and Diageo, have taken part in the Facebook ad boycott. Most […]
Can Advertisers Bounce Back With the Help of OTT?
The coronavirus pandemic has caused a significant shift across all industries. Now that most nations are slowly reopening, advertisers must carefully change their tactics to send their message to their target audience. It isn’t surprising that they would consider over-the-top (OTT) advertising as their anchor for change. Will it be successful, though? Let’s dissect the […]
What You Should Know About Monetizing Hyper-Casual Games
Hyper-casual games have had a massive following since its popularity surged after Voodoo raked in millions of downloads when it offered such format. It is inevitable, then, for brands to eventually find ways to capitalize on the trend. Given how the format has successfully maintained its popularity several years after it first surged, monetizing it […]
