Changing Landscape of Game Design and Monetization Amid Privacy Changes
Recent changes in the privacy policies of Google and Apple are already creating enormous waves in the game design and monetization market. Advertisers relied heavily on the Identifier for Advertiser’s (IDFA) ability to earmark relevant and premium users. Changes in the policy disrupted entire ecosystems on which the mobile gaming industry previously relied on, thus requiring changes […]
The Absence of Third-Party Cookies Paves the Way for Scaling CTV
For the past 25 years, digital advertising has been lauded for its ability to create targeted ads and track results to improve campaigns. Traditional broadcast TV, on the other hand, is generally used for its ability to reach more people. Its programming and provision of intense ad experience made up for its lack of ad […]
Google’s Ad Tracking Limit: How Does it Differ from Apple’s IDFA
Privacy is a big issue, particularly among mobile users. Concerns about mobile ads ruining user experience have caused quite a stir among advertisers. At the recent annual Google developer conference, the tech giant announced they would roll out additional features that would allow mobile users to limit ad tracking, curbing the Android operating system’s (OS) […]
How to Successfully Enter the Hyper-Casual Games Market
Hyper-casual games are a major hit for mobile game users, accounting for 6.3 billion downloads in 2020 alone. The future remains bright for hyper-casual game developers as this genre will continue to attract a wider user base. In fact, publishers conclude that hyper-casual games will be the driving force in mobile game development, with revenue stemming from […]
5 Best Practices for Offerwall Monetization
App monetization is never easy. Even established publishers have to deal with constantly developing preferences and an ever changing monetization landscape, including the introduction of the General Data Protection Regulation (GDPR) and Apple’s crackdown on offerwall monetization. These recent events have caused developers to lose thousands of dollars in revenue. This doesn’t mean, however, that all […]
4 In-App Monetization Mistakes Hurting Your Strategy
Are you guilty of doing these in-app monetization mistakes? Developers like you who’ve put the effort into building a game would usually find satisfaction in seeing players enjoy and reap the rewards of their hard work. This joy in letting people enjoy your game, in itself, is already rewarding, but it’s also understandable for you […]
Can You Monetize Idle Games?
While many businesses took a beating when the pandemic hit, the mobile gaming industry was among the ones who made bank. With people forced to stay home, they searched for different activities to keep their minds off of the ongoing health crisis, and mobile games became one of their go-to’s. It has become a versatile […]
5 Top Hyper-Casual Game Mechanics for 2021. What are the best hyper-casual game mechanics you should use?
Hyper-casual games are more than just a fad. It has proven to be a successful and profitable strategy for many mobile game developers. It has also become among the most widely downloaded gaming niches in the past years, resulting in the broadest audience reach. In the UK and the US, as much as 41% and […]
Monetizing Your Mobile App this 2021? Here’s How You Should Do It
Both Google Play and the App Store have over 3 million apps currently available for download. Each one of them can generate millions of dollars. However, only a handful of them will do. That’s why it is critical to know how you can effectively monetize your game to make sure it stands out against the […]
Here’s Why Publishers and Advertisers Should Prioritize User Privacy
It’s a given that managing an effective digital advertising campaign is tough. Each campaign must engage consumers across all channels – whether it be on mobile or connected TVs (CTVs). There must be an understanding of consumer behavior, and this lies in data gathering. Many believe that when advertisers and publishers can access data, they […]
