What’s Next for Display Advertising?
For display advertising, 2019 was a tumultuous year. From third-party cookies’ restrictions and advertising innovations, such as digital out of home (DOOH) and connected television (CTV), advertisers are forced to shift their gears when it comes to reaching their audiences better. As such, many are questioning – where is digital advertising headed to this 2020? […]
Online Advertising Ethics: The Need for Sound Policies and Regulation
Part of the Internet Advertising Bureau’s (IAB) discussion during the 2020 Annual Leadership Meeting is the call for sound regulation policies amid the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act. When you come to think of it, advertising, like any other industry, should be heavily regulated. In the absence of regulation, […]
Getting Your Business Off the Ground: How Geolocation Mobile Marketing Can Help
In the past years, a surge in the use of the Internet caused a major shift in the business processes of organizations. No matter the business size, business owners have to deal with stiffer competition and stricter regulations. As such, marketers need to amp up their creative techniques to edge out their competitors and benefit […]
How Programmatic Advertising Can Steer Buyer Motivation
It is a given that advertising has a significant impact on consumers. Advertising giants even spend thousands of dollars on their campaigns in the hopes of changing the perspective of their target buyers and converting these strategies to actual sales. Digital advertising is on the verge of a disruptive shift. The goal is to capture […]
The Only Metric You Need to Measure Your Marketing Campaign’s Success
Marrying advertising and data science made the measurability of results and performance of digital advertising feasible. Analytics tools are present to track every action made by consumers and even provide marketers and executives with various data to help in decision making. However, despite the rich data presented to us by these tools, which among these […]
How Different Ad Formats Can Help You Reach Your Business Goals
You probably heard this many times before, “Mobile advertising is putting your message in front of the right consumers at the right time.” The amount of personalization in mobile advertising also means that running advertisements is not a one size fits all. Now, marketers are tasked to define the market segment and design a customer […]
Digging deeper into the state of mobile: Are you geared for success this 2020?
Welcome to the first quarter of 2020! This is one of the most important parts of the year for mobile-driven businesses. For publishers, this is another opportunity to find and convince brands to run ads on your apps by working with SSPs, DSPs, or mobile exchange services like AlgoriX. For media buyers, the start of […]
Are Cookies Still Relevant? On Device IDs and the Future of Precise Targeting
If content is king, then context is queen Bill Gates in 1996 wrote an essay titled “Content Is King” and almost 25 years later, it’s still being quoted. At present, however, where 60 hours of video are uploaded every minute, the phrase takes on an added layer. Today’s challenge is not only to produce content but to […]
Personalize Your Ads: A Guide on How to Talk to Your Target Directly
With roughly 25.8% of internet users using ad blockers, there’s a need for more creative and less invasive forms of marketing. Personalized ads have become one of the solutions that marketers have turned to in recent years. But what is personalization? Personalization involves knowing each of your audience by studying their behavior and mastering their […]
Programmatic Is Now Outperforming Direct Ads — So What?
According to Integral Ad Science, programmatic now outperforms direct ads in the United Kingdom. According to the report, for the first time during H2 2018, programmatic viewability has outperformed direct buys across mobile and web displays. The Media Quality Report also stated that 69.1% of programmatic desktop display ads met the minimum viewability standards. On […]
