Overview
Founded in 2017, BRAVE is a leading omnichannel Supply-Side Platform (SSP) which leverages predictive AI to optimize real-time media delivery across all environments & channels. Their platform empowers marketers to launch comprehensive branding campaigns, prioritizing programmatic solutions that ensure brand safety, precise targeting, and effective audience engagement.
In a strategic move to expand their premium inventory, BRAVE partnered with AlgoriX in 2022. AlgoriX, armed with its AI-driven traffic optimization, extensive use of data signals, and stringent adherence to industry standards, empowered BRAVE to deliver inventory that efficiently matched with their advertisers’ needs. This collaboration resulted in maximized revenues and ROIs by delivering a transparent and top-quality supply chain.
Challenges
Working with industry-leading advertisers, BRAVE sets high transparency standards on supply partners, requiring specific parameters to be passed in order to gain access to premium demand. This enhances measurement accuracy and reduces fraud risks. However, the rapidly evolving regulatory landscape and varying industry compliance levels pose challenges. Many companies struggle to meet advertisers’ increased demands for greater attribution, particularly with video and iOS placements. Thus, BRAVE needed to find the right partner that can not only provide quality inventory, but also deliver all relevant signals for transparency. This would enable them to scale spending specifically on video and iOS inventories, mitigate fraud-induced losses, and consistently deliver authentic users to their clients.
The AlgoriX Solution
AlgoriX collaborated with BRAVE to deliver high-quality, relevant traffic. Our Automated Traffic Curation System, which auto-allocates traffic based on campaign bidding behaviors, helped BRAVE meet their ad revenue per impression (RPM) goals.
At the same time, we offered High Viewability PMP deals and deployed enhanced video plus contextual signals to engage top buyers and boost video spends . We also expanded reach across iOS inventory by adding SKAdnetwork IDs to our requests and implementing SKOverlay and AutoStoreKit features, enhancing attribution and enabling advertisers to optimize user Lifetime Value (LTV).
Results
AlgoriX’s client success team consistently communicated with the BRAVE team, ensuring ongoing performance analysis and strategic adjustments in line with the most recent advertiser requirements. As a result, our ongoing partnership yielded some impressive results:
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4x increase in overall revenue
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Over 14x increase in video spends
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5.3x increase in iOS spends
Working with AlgoriX has been a great experience. Throughout the 3 years of collaboration, we've been working with a few account managers, but the experience has always been positive. Their team is incredibly communicative and responsive, always ensuring that we are aligned and that our needs our met promptly.
I think that what really stands out the most to us is their innovative approach. Whether it's the innovative formats that they offer or the new features that they're constantly rolling out, AlgoriX is always ahead of the curve.
