Trucker Path Sees a 250% Increase in eCPM with Algorix Across Key Ad Formats

Trucker Path Sees a 250% Increase in eCPM with AlgoriX Across Key Ad Formats

The Challenge


As a company that continuously seeks to improve the day-to-day quality of life of its end users, Trucker Path, the North American trucking industry’s most comprehensive and fastest growing mobile app for truckers, was determined to find a more streamlined monetization solution that can not only deliver higher revenues and relevant, high-quality campaigns but also safeguard their in-app user experience. Through this, the company seeks to enhance the app’s commercial development, while prioritizing the needs of over 1 million users.


The AlgoriX Solution


Trucker Path worked with AlgoriX because of the company’s extensive worldwide demand sources, easy integration methods, as well as the company’s promise to protect its publishers from malicious advertising. After a comprehensive analysis of Trucker Path’s challenges, AlgoriX offered the following solutions:


  • By integrating with AlgoriX Exchange, Trucker Path gained access to various demand sources while maintaining the app’s fast and efficient service.
  • To improve overall monetization efficiency and guarantee the most competitive eCPMs, AlgoriX implemented a dynamic pricing strategy maximizing the use of multi-bid auctions and bid floor filters.
  • AlgoriX’s monetization experts also worked closely with Trucker Path on the ad placement strategy to determine the most effective ad formats. Moreover, AlgoriX’s “custom tags” feature gave Trucker Path the flexibility to add and remove tags easily, thus making it more convenient to test new apps and ad placements.
  • Lastly, by using AlgoriX’s proprietary technology and working with third-party ad quality solutions, AlgoriX monitored and filtered out bad ads in real-time.

Results

As a result of these efforts, Trucker Path saw a 250% increase in eCPM. In addition, AlgoriX also enabled Trucker Path to tap into high-quality brand advertiser campaigns, including the likes of Disney, Amazon, Nike, and more. Most importantly, the company was able to live up to their commitment of putting users first by choosing solutions that don’t compromise the delivery of a stellar in-app experience.

"The AlgoriX team helped us realize our full monetization potential by offering solutions that are tailormade for our business's unique set of challenges. Moreover, their monetization team's expert and dedicated service ensured timely adjustments to our needs and the changes in the market, thus contributing to the success of our efforts."

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Pranav Kataria

Senior Director, Programmatic Strategy

As the Senior Director of Programmatic Strategy, Pranav brings over 8 years of experience in the adtech industry working with Publishers, DSPs, Agencies, and Advertisers from global regions to improve their monetization, performance, and strategies. With great understanding of the mobile market, his expertise lies in analytics, account management, strategy, and ad sales. With this refined skill set, he brings customer-centric mindfulness that enables growth and innovation.

Before joining AlgoriX, his keen business perspective and skills have earned him opportunities to work across different organizations and verticals in the advertising ecosystem; be it improving the processes, sales enablement, and managing client relationships.

Ray Xia

VP, AlgoriX Partner Studio

Ray Xia was a mainstay at Tencent Games, having worked at the company for 13 years. There, he took on various roles including backend developer, application development manager, and game producer. During this time, he actively participated in the development and operation of popular titles such as QQ Pet, QQ Pet Fight, and games involving the Naruto franchise. To date, these games have over 10 million daily active users. Through this rich well of experience he has accumulated covering all aspects of game development and operation, he aims to spearhead more creative endeavors via AlgoriX Studios.

Naomi Li

VP, Research and Development

Naomi Li has a decade’s worth of experience in research and development for the adtech industry. At present, she is responsible for the overall direction of AlgoriX’s R&D efforts, which include product planning, technical architecture design, and talent training.

Frederic Liow

Chief Revenue & Operations Officer

A veteran in the digital advertising industry, he began his career during the early days of the dotcom era. To date, his passion for the digital industry is still as strong as ever (and getting even stronger). Spanning twenty years of his digital career, he has worked for leading companies like Nielsen, MRM McCann, Omnicom Media Group, Millward Brown and Smaato. Currently, Frederic is the revenue officer for AlgoriX spearheading global revenue growth, business expansion and strategic partnerships. He has set up and built AlgoriX’s global mobile ad exchange, hiring talents, establishing best practices, and injecting global industry standards into the company. Prior to his current role, he was the Head of Demand for Smaato, overseeing the demand business and operations in APAC. Frederic is currently based in our Singapore HQ.

Xinxiao Guo

Chief Operation Officer

Equipped with a decade’s worth of experience in global product operation as well as a deep understanding of emerging markets, Xinxiao brings her expertise in mobile traffic monetization and programmatic advertising to the table. Before her role at AlgoriX, she was a core member of iQIYI’s research and development unit. After that, she moved to Baidu as Head of Programmatic Advertising.

At present, she is AlgoriX’s co-founder and Chief Operation Officer. Together with the team, she aims to help game developers effectively reach global audiences and implement better monetization strategies.

Ruiz Xie

Chief Executive Officer

With nearly 20 years of business experience, Ruiz Xie founded AlgoriX with the vision of creating a global advertising platform and entertainment ecosystem. Through AlgoriX’s services, he aims to create a more inclusive tech ecosystem by providing customized solutions that meet the needs of businesses at every stage. At the same time, through AlgoriX Studios and its third-party partner studios, the company is currently bringing to life a greater goal of providing a comprehensive entertainment platform for people worldwide, which covers games, IP, comics, movies, and more. At present, he leads nearly a hundred employees with concrete plans to expand the company by establishing more offices worldwide.