Thanks to the emergence of artificial intelligence (AI), the world of advertising is no longer the same. Now, AI technology is an integral part of digital marketing. It’s not only being used to personalize content and calls to action, but it also makes tons of ad tech processes more efficient. With AI-based technologies, such as natural language processing, machine learning, and deep learning, marketers can sort through massive amounts of data to gain unprecedented insight into consumer behavior and preferences. This allows them to craft campaigns tailored to specific audiences and optimized for different channels, leading to higher success rates and ROI.
This 2023, the AI chatbot tool ChatGPT has become one of the most hyped emerging technology. With its innovative use of AI to deliver information and services, there’s been plenty of excitement and discussion about how it will disrupt industries this year. Find out below how you can maximize the use of ChatGPT and AI in your campaigns and what AlgoriX is doing to harness this technology.
Uses of AI in Advertising
Here are some use cases of AI in advertising.
AI’s Role in Content Creation and Personalization
Because content creation and personalization are essential for businesses to reach their target audience and increase engagement, finding innovative ways to do these has always been an enormous challenge for every marketer. That’s why now that AI tools can generate multiple creatives, be it text or images, with minimal effort and guidance, there’s been plenty of buzz about its future role in the content creation economy. Just recently, TheVerge reported massive layoffs at several media companies following the emergence of SEO-optimized, AI-generated stories.
For adtech companies, AI’s content creation and personalization capabilities can be a great opportunity. Data shows companies that curate and create personalized campaigns that answer each customer’s unique needs can increase ROIs by up to 200%. By being able to generate various designs, copies, and call-to-actions tailored to individual customers at a much faster rate, it will be easier to identify and optimize ad creatives that deliver the best performance.
AI’s Role in Targeting/Segmentation
AI technology is ushering in a new era of targeting and segmentation. With the help of AI, marketers can now target audiences with greater precision and accuracy than ever before. This technology has enabled us to send personalized messages to the right customers at the right time by analyzing far more data segments and contexts than humans can ever do.
AI-driven targeting has also helped marketers save time and money by automating the process of customer segmentation based on preferences and other key metrics. This ability to target customers accurately has led to increased customer satisfaction and loyalty, as well as better campaign performance overall. For instance, a survey by Mailchimp showed open rates are 14.31% higher for segmented campaigns than non-segmented ones. There’s also a notable 101% increase in clicks. Similarly, bounce rates, spam reporting, and unsubscribes are lower.
AI-Driven Automation
AI-driven automation is revolutionizing the way businesses operate. By leveraging AI technology, companies can automate their marketing campaigns and streamline their processes. This then leaves room for marketers to focus on higher-level activities that require more creative thinking and strategic decision-making.
Because AI can analyze large amounts of data quickly and accurately, marketers can make better decisions about campaigns based on insights from the data. In addition, AI can optimize campaigns in real-time by adjusting parameters, such as budget allocation or targeting criteria, based on the results of previous campaigns. Real-time data analysis and optimization help businesses maximize the effectiveness of their efforts while reducing costs associated with manual labor or inefficient processes.
AI’s Role in ROI
AI is quickly becoming a powerful tool for businesses to increase their return on investment. With AI, companies can automate mundane tasks and free up resources to focus on more strategic initiatives that drive ROI. AI can also help companies make better decisions by providing insights into customer behavior and predicting future trends. By leveraging the power of AI, businesses can achieve higher ROI with less effort and cost.
AlgoriX’s AI-Powered Platform
Harness the power of AI with AlgoriX to reach your target audience or increase your revenues. With the power of advanced algorithms and predictive analytics, you can sit back while our platform does all the optimization work for you.
For publishers, our advanced AI-powered bidding optimization delivers the best programmatic performance and high cost efficiencies. This is possible through dynamic pricing with the use of multi-bid auctions and bid floor filters. Publishers can also do real-time processing of incoming data and fine-tuning using AlgoriX’s built-in machine-learning models.
Advertisers, on the other hand, can take advantage of our advanced AI-powered traffic optimization. Based on your campaign requirements and bidding behaviors, we can process auction data in real-time and fine-tune traffic flow using the built-in machine learning models. We also use a cloud-based load-balancing mechanism to ensure the lowest auction latency.
Cindy Yuan, AlgoriX’s Supply Technical Director, comments, “At AlgoriX, we’re always looking for ways to integrate innovative technologies to further strengthen our product offerings. ChatGPT’s personalized ad copy generation and precise user targeting capabilities have brought more opportunities and advantages to the advertising industry. In the future, with the continuous development of artificial intelligence technology, ChatGPT may become a key tool in the advertising industry, helping advertisers better understand and meet customer needs, enhance advertising effectiveness, and improve user experience.”
Want to learn more about how AlgoriX uses AI? Connect with our sales experts today!
